A smart Consultant shall make promotion videos and let his/her clients and prospects see the world the way he/she perceives it…literally! The Steps: 1/ Get yourself Spectacles glasses 2/ Shoot relevant videos by yourself in appealing situations 3/ Broadcast them…Et voilà.
This Bain & Company’s material explains 3 case studies of growth through repeating a model that works. The same applies to consulting: look out there and copy the successful methods, strategies other consultants have used to secure businesses.
However you want to target Clients globally, educate yourself in geography on a business perspective. The Association of Southeast Asian Nations (ASEAN) comprises ten Southeast Asian states: Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Myanmar (Burma), and Vietnam.
A glance at most searched -happy or sad- people and events that occur throughout the year shows you where the trend is. You can then promote your product or consulting activity accordingly…Talking about free traffic generation.
You might want to know yourself and leverage your strengths and so called weaknesses. Eg: an introvert Consultant should seek a dozen clients at a time, charging $97 each, while an extrovert should go for a crowd of a hundred simultaneous clients at $27 each…
The big picture here is that a gigantic Channel (AT&T) is about to get loaded with huge Content (Time Warner). Consulting being about providing expert advice, you too can emulate the two giants by creating/aggregating content on a consulting website and broadcasting it to a thirsty audience. Ref our Tools section.